Lucy Sykes New York is a US children's brand founded by fashion editor/socialite Lucy Sykes Rellie in 2004.The collections are stocked in leading USA department stores including Barneys, Neiman Marcus, Saks,and Selfridges, and in specialty boutiques in the US and Europe and now in Australia exclusively through somethingniceforkids.com.au.

Born in Kent, UK, Sykes now resides in NYC and has worked at Harpers and Queen, Harper's Bazaar, Town & Country, Allure and now at Marie Claire.Sykes has created clothes for kids whose parents are very discerning about their own clothes and want their kids to have the same aesthetic. The designer takes her inspiration from runways and high-end fashion magazines: the result is madras  plaid patchwork trousers and reversible cashmere hoodies for little boys in the past, delicate embroidered sundresses for little girls.